Trust, Transparency, Traceability

Traceably leads the way in revolutionizing honey traceability. From hive to table, we provide transparency, authenticity, and accountability.

Join our community to support ethical beekeeping, ensure quality, and savor every drop with confidence.

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The Honey Traceability Challenge

In today's global marketplace, the journey from hive to table is often shrouded in mystery. Despite its sweet reputation,the honey industry faces a significant challenge when it comes to traceability.

Opaque Supply Chains: Traditional supply chains lack transparency, making it difficult to trace the origin of honey and verify its authenticity.
Counterfeiting and Adulteration: The lucrative nature of the honey trade has led to rampant counterfeiting and adulteration, compromising product quality and consumer trust.
Consumer Confusion: With limited visibility into the honey's journey, consumers are left in the dark, unsure of the product's true origin and quality.

58%

of consumers believe that there is a lack of transparency in the honey supply chain, making it difficult to verify the origin and quality of the product.

49%

of consumers expressed concerns about the authenticity of honey products, with many citing instances of adulteration or mislabeling.

32%

of consumers are confident in the traceability of honey products they purchase.

48%

of consumers have been in a situation where they realized that honey was counterfeit.

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Traceably Solution

At Traceably, we are driven by a steadfast commitment to address the multifaceted challenges within the honey supply chain. Through our forward-thinking platform, we harness the power of advanced technology to illuminate the intricate journey of honey production and distribution.

By providing robust end-to-end traceability, we empower beekeepers to showcase their dedication to sustainable practices, while enabling buyers to make informed decisions based on authenticity and quality.

Moreover, consumers gain unprecedented access to the origin story of each jar of honey, fostering a deeper connection to the products they choose.

For Beekeepers

Our accurate market data helps them make the most informed decision possible to find the providers that suit them best.

Empowerment: Take control of your honey's story. With Traceably, you can showcase the quality and integrity of your product, building trust with buyers and consumers.
Market Access: Gain access to new markets and premium buyers who value transparency and sustainability.
Efficiency: Streamline your operations with simplified record-keeping and compliance management.

For processors

Ensuring the Quality and Compliance of Honey: Tracebly offers robust quality assurance systems through the management of laboratory test results, tracking certification, and monitoring compliance with industry standards and international requirements.
Batching and Inventory Management: With Tracebly's advanced inventory management tools, you can batch and manage stocks in accordance with quality standards and internal packaging processes, all in real time.
Commerce Platform: Tracebly serves as a transparent and centralized marketplace where beekeepers, processors, and distributors can sell and procure authentic honey based on the fair-trade principle.

For stores

Supply Chain Transparency: By scanning QR codes and viewing data on the platform, you can access detailed information about the origin, quality, and production process of the honey.
Honey Quality Assurance: Ensure that honey products meet industry standards and regulatory requirements. With Tracebly, you can verify producers and know exactly what you are offering to your customers.
Boost Your Reputation: By prioritizing product quality and safety, Tracebly helps increase consumer trust and maintain brand reputation.
More Favorable Margins: Access the Tracebly commerce platform, where you can purchase honey products directly from producers at the most transparent and advantageous prices.

Experience the Traceably platform in action

Dive into a world of transparency and efficiency with our free demo. See firsthand how Traceably's innovative platform empowers you to unlock the full potential of your honey supply chain.

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